TULSA, Okla., August 24, 2010 – Stonebridge, a leading information technology consulting firm, has launched a comprehensive branding campaign designed to reflect the company’s new strategic emphasis on high-value solutions and vertical-industry expertise.
The goal of the campaign, which integrates best practices in Web marketing and social media as well as traditional print and media outreach, is to strengthen awareness and name recognition of Stonebridge through a unified message, according to Matthew Childress, senior vice president.
“Stonebridge has always been one of the best-kept secrets in the IT services industry, perhaps to our detriment,” said Childress, who joined the company earlier this year and is leading the branding effort. “Clearly, it is time for us to step up and fully leverage the marketing avenues that will enable our various audiences – clients, prospective associates, media, industry analysts – to see Stonebridge for who we really are: a premier, customer-focused IT consulting company.”
A new, interactive Web site – www.sbti.com – is the hub of the Stonebridge’s “repetitive touch” branding approach. Site visits and brand awareness are driven by the company’s social media activity via popular channels such as Twitter, Facebook, LinkedIn, YouTube, and a new company blog, Ask Stonebridge.
“Joining in on the social networking conversation, and demonstrating our thought leadership in our key competency areas, as a Microsoft partner and an expert in Oil & Gas solutions – this is how we are spreading the news about the exciting happenings at Stonebridge,” Childress said.
“We are seizing the opportunity to speak with a single, unified voice to the market about our new focus on specialized, high-value solutions. More importantly, we have instituted multiple communication channels in which our clients can proactively engage with us and in which we can demonstrate our value as a strategic partner.”
About Stonebridge
Stonebridge is an information technology consulting firm focused on helping organizations harness the power of people, processes and technology. Our clients look to us as a strategic partner with a shared commitment to achieving their business objectives and maximizing their business performance. Founded in 1995 on a commitment to establishing high-value strategic alliances with our clients, Stonebridge has provided business solutions to organizations in all major industries, representing private, public, government, and non-profit entities. More info at www.sbti.com.